Bringing order and organization to Canada's ETF marketplace.

The growth in ETFs has been unabated in good and bad markets.

Now you have a professional ally to help you sort through the chaos to build a tailored portfolio.

PŮR CONSTRUCTS is a three part series that offers an unbiased professional investor’s view about exchange traded fund products in Canada and how to use them effectively to build
and manage long term portfolios.

• ETFs have an established reputation as effective low-cost building blocks for investment portfolios…but impartial* tools to use them aren’t available. Until now.
  
  
• The number of ETFs and their use continues to grow exponentially in good and bad markets. Screening for the ones that are best for each investor has been complex. Until now. 
  
  
• ETFs have unique characteristics that allow both very sophisticated and very traditional portfolios to be created. It’s time to exploit the new approaches…the traditional ones didn’t help much last year!  

* Not connected with a product

After completing PŮR Constructs 101, investors will be able to:

• assess their own objectives;
• understand how to organize and source information about ETFs;
• identify the two most important screening criteria for ETFs.

After completing PŮR Constructs 201, investors will be able to:

• recognize the three basic methods for portfolio construction;
• determine how many ETFs are optimal for them to hold.